At the time, we were noticing that a lot of recent game covers were looking very minimalist with clean, high-contrast colors - all-white or stark black backgrounds showing the hero in a dramatic pose. As we worked on the reveal art, we pondered a direction for the game’s cover art (which is called the “packfront, “front of box” or FOB in biz-speak). The tale begins in May of 2010, well before we revealed Ratchet & Clank: All 4 One at gamescom. We also wanted to make sure that something was designed with new audience members in mind: If you’ve never played a Ratchet & Clank game, what would you need to see to understand the characters? With our goals set, we began work on the various pieces of art that would start representing the game. The goals? Make something that not only popped on shelves, but spoke to the core principles of the game: Before we kicked off packfront exploration, we collaborated with Insomniac Games to set our goals. Believe it or not, there’s a lot that goes into that rectangular piece of art that sits on store shelves (although I’m sure many colorful commentators would beg to differ). Behold the secret inner box art that we’ve been chuckling over for the last few weeks.įinally: Captain Qwark gets his moment of glory! Flip over the cover art of Ratchet & Clank: All 4 One on October 18th and you’ll find this sweet surprise. But first, I’m happy to confirm that the final version of Ratchet & Clank: All 4 One will mark the continuation of a recent PlayStation tradition started with Insomniac’s Resistance 3 - reversible box art! The piece - illustrated by Insomniac’s Greg Baldwin, with back cover concept art from Dave Guertin, began its life as an April Fool’s Day PlayStation.Blog post from Captain Qwark. With the clock ticking down to the release of Ratchet & Clank: All 4 One (October 18th!), I wanted to share some insight into an arcane corner of the video game industry: How the box art is made.
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